Your perfect event photographer will reach all your expectations, their photos being the cherry on top, creating amazing lasting memories for your guests to look back on years later. Here are a few tips on how to make the most out of your event photographer.
Every event photographer has a different style. Photographers are like artists, and shooting business people at a cocktail party does not take away from the art of the craft. When researching your event photographer, make sure you look at their portfolio (normally found on their website), past events they covered, other services they can offer at your event, such as photo prints, and any references of previous projects. If you like their style, then you are one step closer to finding your perfect event photographer!
When briefing the photographer, ensure that you list all your demands to see if they can fulfil them (sounds a bit like a strike…). Consider what style of photography you want- staged formal shots, shots of speakers/performers in action, venue and branding, shots of people networking and socialising, pictures of the staff in action, artistic shots of food, reportage photography, prearranged group photos or studio shoots.
During the festive season, we provide studio photography to venues hosting corporate Christmas parties. It’s a great addition to the occasion making the memories last, as the guests can purchase their photo prints on-site. It’s very important to us to have good communication with the venue managers as by working at their party, we are representing them too.
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur” – Red Adair, oil well firefighter and inventor. Okay, maybe firefighting and photography are a bit different, but you get the point.
If you’re hiring a photographer, you expect quality photos taken with a professional camera, that will make the memories of the event last. However, if you want the best, you have to pay the best price. Like any part of your event planning, budgets are essential; catering, entertainment and venue budgets all play a key part in event planning. A photography budget is often overlooked as many events, except weddings, simply don’t often think hiring photographers for every event is essential. However, a lot of the time, photos make the event so much more memorable. At the end of the day- quality over quantity. If you have a limited budget, it is better to hire a good, reliable and professional photographer for a few hours, than an amateur one for the whole event.
When consulting your event photographer, make sure that you know what areas of the venue you want photographed; some areas are more aesthetically pleasing than others. Once you have a general idea of the best places to photograph (garden, dining tables, entrance etc), make sure your photographer knows your vision. There is the option of giving the photographer complete freedom regarding which aspect of the venue will produce the best photos, however, you must make sure that they have at least a general idea of what style of photos you want from them, and it would be helpful if they had worked at the venue before.
Respect the attendees
It’s important to make sure that all your attendees feel comfortable in front of the camera. If a guest expresses concern, the photographer should kindly explain what the photos are being used for. If the guest is still not convinced, they can request to not be photographed. Alternatively, the photographer could wear a coloured lanyard so that he’s visible to camera-shy attendees. Another way of warning the guests that a photographer is on the lose, is to put up a sign at the entrance of the venue.
At a lot of venues the lighting can be gloomy making the photos look terrible, unless a good flash is used, but even then, the photos might have to be heavily edited. It’s important to analyse the structure of the venue- will there be natural light (is it a day event?) If there’s a stage- how bright are the lights? Should the photographer use flash or will it distract the guests? Where are the best lit places to take photographs? Lighting is arguably the most important aspect of a good photo, so ensure that the photographer knows where to shoot.
There needs to be clear communication regarding the copyright/usage of the images taken at the event. Do you agree for the photographer to use the image for the promotion of their business their social media or website? What ownership rights do you have as the event host? This all needs to be discussed before the party to prevent disputes and copyright issues.
Build a relationship
Forming a positive relationship with the event photographer can benefit your future events hugely. If the event photos turn out well, you can offer the photographer future work, as they’ve proven themselves to be reliable and professional, and if they’re nice, they can even offer you a discount!
For professional event photography and video please contact us.
View our dgtl Events portfolio here.