February 2, 2017

17 Content Marketing Strategies to Grow your Business in 2017

Since we’re only in the second month of the New Year, it’s time to review your content marketing strategy, if you haven’t done so already! Why? Because on average 47% of buyers view 3-5 pieces of content before engaging with a sales rep, so it’s time to take care of your content. Happy content equals happy customers! Here are 17 tips on how to grow your business this year with the use of content.

1. Explore new channels to publish content

When it comes to content marketing, there are various places you can publish and promote your posts- the most obvious being social media- famous platforms like Facebook, but also niche tools such as Reddit. Social media doesn’t lack in variety as social networking sites such as on Twitter, Facebook, LinkedIn and Google+, the content varies from microblogging, to links to articles, photography, illustration, videos, infographics, and memes (although most likely you won’t be using the last one). 

The majority of people don’t like clicking on links, especially if they are mobile users – the page might take long to load and it prevents them from further scrolling. Recently Facebook came out with their latest feature; Facebook ”Notes” enabling users to blog instantly and directly on their page- meaning that although you will get lower clicks on your web page, the article will probably get read and shared more times than if it were a link.

2. Integrate all the tools in the shed

Talk about your content like your talented son who’s just won first place in a regional race. Whether you’re at a networking event or chasing up leads via the phone, sell your content (not literally)- simply mention your recent blog post, or case study. Ensure your copy has the appropriate keywords, in order to improve SEO and bring more visitors to your website. 

3. Quality over quantity!

Boring or click-bait articles are simply frustrating- resulting in the average time spent on your web page being 4 seconds or less. Make people want to click that share button by creating amazing content. Especially when it comes to visual content, your viewers want to see professional work. Have a look here at what dgtl Concepts can do for you and your content portfolio.

4. Who is your content aimed at?

High quality content (meaning well-written/edited) could include industry news, tips and advice, what your company can offer the target segment, or your latest work.

  • 94% of people who share posts do so because they think it might be helpful to others.

Showing a little bit of your human side is not the worst too- as your followers might be bored of seeing the same theme on your social media or website, and they wouldn’t mind seeing what the office dog is up to today!

5. Marketing automation

There has been a growing supply of marketing automation software solutions and technology. This can save time and be a more effective method than manual marketing. But it’s important to note that it’s not for every business.

6. Blogging

Blog content drives business growth, as writing about topics relating to your business boosts SEO. Still not convinced about spending time to write articles? How about these statistics.

  • Businesses that blog regularly receive 77% more traffic and 97% more links to their site than those that don’t.
  • Blog articles with images get 94% more views- so don’t forget to include some great images!
  • The average word count of top-ranking content (in Google) is between 1,140-1,285 words. Google favour in-depth articles. However, don’t worry too much about the numbers- worry about the words!

7. Visual content

Nowadays, visual content is more important than ever, with our attention span being shorter and our expectations higher, it’s harder for businesses to create eye-catching visual content.

  • 71% of marketers report using visual assets as part of their content marketing strategy.

Click here to read about the benefits of visual content for business.

8. Case Studies

Share the stories your past clients- what work have you done for them or what products have you supplied them with? Have a look at our latest case study, when we worked on the Outlook Festival 2016.

9. Hypnotise your audience

Calls-to-action are needed if you want to achieve your goals. To put it simply, if you don’t ask, you don’t get.

  • 70% of businesses don’t have calls-to-action on their homepage.

That’s a scary statistic. This makes it very hard to convert site visitors into customers. Guide your visitors to places so that they do what you want them to.

10. Pop-ups aren’t that scary!

I know, I know. Pop-ups can be annoying, but, bear with me…Offer something for free like an e-book in exchange for your potential customer’s email. This can really help with email marketing as you can create a database of visitors interested in your good/services.

11. Email marketing

Content is the determining factor of an effective email campaign. If the content is not interesting, the customer might not even open your email, and even worse- they might unsubscribe.

12. Word on the street

Your online reputation is vital as 80% of customers do online research before making a purchase.

67% of customers are deterred from doing business with you after seeing just three negative reviews –  that’s a lot of missed opportunities. So, encourage past clients to give (positive) feedback on your services or products.

13. Become the boss of virtual customer service

Customers like to be taken care of and feel important, after all, with the rising expectations we have, we do not settle for ‘’satisfactory’’. The facts reflect those attitudes:

  • 87% of customer Facebook messages are ignored
  • 71% of those who receive positive social care are likely to recommend your brand to others
  • Only 19% of those who don’t get any response are likely to recommend that brand

14. Reward loyalty

It costs 5 to 8 times more to acquire a new customer than it does to keep an existing one. Customers are precious and loyal customers should be treated like royalty. Focus your content marketing on giving loyal customers what they want- appreciation, a chance to enter a competition, discounts, personalised thank you cards- whatever they wish!

15. Keep an eye out for the competition

Don’t forget to see what content strategies your competitors have- can they give you some inspiration? Find our what type of content the top people in your industry are producing, and how you can learn from them. 

16. Too much, too little

Having dead social media accounts and website is not a great idea. But bombarding your followers and visitors with waves of content isn’t great either. It’s important to find a balance in the quantity and well as the variety. Create a schedule: blog once a week, post photos/videos 3 times a week etc.

17. Creation is as important as promotion

Writing an amazing blog or adding to your portfolio of work on you website –  those things aren’t going to create buzz without a little adverting on social media. Using social media platforms to promote your content enables easy sharing and can reach a large pool of potential customers.

In short, content is important more than ever in our digital society, so make sure you get it right the first time!

We are dgtl Concepts – the digital media experts. Contact us on how we can provide you with content such as professional photography, video and aerial services.

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